Good for me, but maybe not for football
ESPN has been broadcasting the European Cup* in the USA ever since the country hosted the 1994 World Cup. This has meant that we get to see one match per matchday.
This season, though, the European Cup has switched to Fox Soccer Channel, with a huge increase in coverage. Now, on days when European Cup matches are played,** we get three or four matches a day. Now, this is great for me, though I'm not so sure Lisa and Paul would agree--today I'm hoping to watch Fiorentina v Lyon, Debrecen v Liverpool, Barcelona v Inter Milan and Arsenal v Standard Liège; then tomorrow there's AC Milan v Marseille, Real Madrid v FC Zurich and Manchester United v Besiktas.
But I've got to take the switch from ESPN to FSC as a bad sign for football in America. Really it can only have happened because ESPN must have decided they don't want European Cup football--I can't believe FSC could have had anything close to the resources to outbid ESPN if the Worldwide Leader in Sports had decided to make a fight of it. After all, I'm not sure if there's a basic cable package left in the United States that doesn't include ESPN, whereas we have to pay a $5 monthly surcharge on top of our digital cable package to receive FSC. ESPN, on my cable box, is channel eleven; FSC is channel 725.***
But the weird thing is, as they have lost the European Cup, ESPN have added spotty coverage of the Premier League, on the occasional Saturday and Sunday and--those weeks when there's a Monday night match--on Monday afternoons. I find it ... confusing. The Premier League might well be the world's most watched domestic football league, but I still wouldn't have expected it to compare with the European Cup--the most prestigious club sports competition on the planet. Besides, ESPN aren't even getting the Premiership's marquee matchups, like the Man United-Liverpool derby last month that was watched by one out of every twelve human beings alive today. Instead they show Manchester City v West Ham United and Aston Villa v Man City--both of which were rather entertaining matches, but neither of which, I think, are the sort of fixtures that have TV viewers flocking to you like Barcelona v Inter Milan or Juventus v Bayern Munich.
And ESPN have clearly been investing in their football coverage--they've poached several Sky Sports presenters in the past couple of years, their analysts on their Premiership matches are known English football personalities (including Kevin Keegan), and for the European Championship last summer they even had Andy Gray. (Though I'm sure he was only available because England's failure to qualify for the tournament led to less investment in its coverage by Sky.)
So I guess I just don't know what to make of it. Is this a good sign for football in America, or a bad one?
I
*Yeah, I still say European Cup rather than Champions League. Suck it. It's a cup competition, its winner is considered the champion of Europe, and the cup itself is inscribed with the words Coupe de Clubs Champions Européens.
**Six Tuesdays and Wednesdays for the group round from September to December, and then two Tuesdays and Wednesdays per round for the knockout rounds from February to May.
***As a side note, I find "channel 725" to be an exceptionally living-in-the-future phrase.












